eBooks2go wanted to create a series of ads to raise awareness around its presence at BookExpo and to encourage authors and publisher representatives to meet with its team members. The “Where Dreams get Published” targets authors, while the other two ads pictured are intended for publishers. Each of these ads ran in Publishers Weekly’s special issues for the BookExpo and BookCon events.
This was an email blast sent to eBooks2go’s authors and author prospects to illustrate the importance of their book’s cover design.
I used Adobe Illustrator to transform a stock image from our library into a social media advertisement for our distribution services. This ad was posted to eBooks2go’s Facebook and Twitter pages.
An illustration I made for our social media pages to illustrate how eBooks2go is the one-stop shop for everyone’s self-publishing needs. I used Illustrator to modify a public domain image of a grocery aisle sign to show the variety of services our company offers, and Canva to insert the shopping cart icon and tagline.
Prowess Redesign Web Copy
The parent company of eBooks2go, Gantec Publishing, decided they wanted to redesign the website for their India imprint Prowess. I was assigned to write the copy for the new site, which launched in the fall of 2016. I wrote content for the following pages:
- Self Publishing
- Copy Editing
- Cover Design
- Barcode Creation
- Copyright Registration
- eBook Royalty
- About Prowess
- How to Get Started
The content was edited by Marla Jacobson.
I wanted to incorporate more author interviews for the marketing and writing tips sections for eBooks2go’s blog posts because I wanted to provide our readers and target audience a voice they could relate to. In my opinion, Heather was a good author to interview because she is currently in the process of getting one of her romance novels turned into a film. Additionally, she also had gone through both the traditional and self-publishing routes. This interview provided readers Heather’s story, as well as marketing suggestions, what authors need to know about self-publishing, and even some humor with a question pertaining to her most awkward book signing moment.